Maps Of The Mind

By Charles Hampden-Turner a Harvard and Cambridge graduate, was a teacher at UC Berkeley has won 2 important awards and is now in London, Tavistock Insitute as a visiting scientist.
This picture from maps of the mind shows that creativity is a process of divergent thinking followed by convergent thinking. Divergent thinking involves brainstorming, playing with the problem, looking for alternatives. Convergent thinking takes all the information and possibilities you have come up with and turns it into a solution. Most people are good at either divergent thinking or at convergent thinking, but usually not at both.